Red Bull

How do you position and market large scale events that don’t fit into any obvious category?

For the first ever edition of Red Bull’s signature flying competition in DC we served as the regional marketing strategy and press relations agency, handling all media communications for the event in the Mid-Atlantic region. The combination of grassroots community management and earned media resulted in 10,000+ attendees and was covered in The Washington Post, ESPN, Washingtonian, NBC, ABC, and Fox. Since then, we have worked with Red Bull on GRC, Art of The Can (& beyond) in the same capacity.

Storytelling / Experiential Event Concept, Production & Management / Content distribution & amplification / Talent booking

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