How do you introduce the highest-selling hot sauce in Europe to the US market?
Nando's Grocery (the highest selling hot sauce in Europe and Africa, looking to get a foothold in the US Market) engaged us to create social media strategy, ideation and
programming for a week long pop-up in Atlanta aimed at introducing the sauce to one of America's key markets.
The scope included:
Transforming a warehouse into an art filled, Nando’s PERi-PERi experience on the beltline in Atlanta. From build out to executing a week’s worth of dinners and brunches, we did everything from curating the local celebrity filled guestlist to local art collaborations to booking the DJs.
Running the experience’s social media presence: creating social content, shooting collateral, writing copy and posting Facebook ads, creating snapchat filters, resulting in millions of social impressions throughout the campaign.