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Lululemon

How do you bring retail and community together?

In a city that still defines itself by its 9-to-5, Lululemon tasked us with challenging DC residents to elevate their non-work hours. The result was The 5to9, a monthly series of free events and creative content celebrating wellness and sharing the Lululemon culture with the community, but most of all how we are defined not by our professions, but by what we do with our time when we're not at our 9 to 5. Highlights included live painting and gong baths at the Dupont Underground, cherry blossOM yoga at the Smithsonian, mindful meditation and cocktails, as well as a grand re-opening of Lululemon's Georgetown DC store.

#Content #Influencers #Experiential