© 2019 Exactly Agency

The Kennedy Center

How do you keep a younger audience engaged with a legacy culture brand?

Going on a decade now, Kennedy Center has collaborated with us to present and promote world class theatre and entertainment to D.C.'s young professionals. Through a combination of advertising (dedicated e-blasts, giveaways, calendar listings), advertorial content (featuring some of the most breathtaking behind-the-scenes photo essays and more), and original programming (from comedy to holiday parties) and offsite activations (intimate happy hours with performers, subscriber exclusive events and more) - we help The Kennedy Center stay top-of-mind with DC residents and visitors. Projects together have included: District of Comedy Festival, American Ballet behind-the-scenes content and more.

#Content #Advertising #Experiential