© 2019 Exactly Agency

Heineken

How do you keep a brand ongoingly relevant in an increasingly crowded market?

Recent years left Washingtonians with plenty of reason for needing an after work series that was about community and experience as much as it was about enjoying a cold drink. We came together with Heineken to produce Heineken AfterWork which ran throughout 2017 and 2018, a bi-weekly, unique happy hour experience throughout the city. Activities included pool parties, watercolor & hoptails, free movie screenings and more.

Storytelling / Experiential Event Concept, Production & Management / Content distribution & amplification / Talent booking