Pantone x ARTECHOUSE NYC

Revealing the Color of the Year 2020

Marketing, communications and content strategy / Influencer curation and management

Pantone’s Color of the Year reveal is one of the most anticipated art and design events of the year. In partnership with our long-term clients and collaborators ARTECHOUSE, we helped bring new life to this immersive event, engaging all seven senses in Classic Blue, the 2020 COTY.

The event gained earned media nationally and internationally and resulted in the expansion of the concept beyond the one-night-only event into SUBMERGE, a limited-run open-to- public, sold-out experience at the ARTECHOUSE NYC location, intended to transport the viewer into the world of Pantone

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Earned Media

Women’s Wear Daily, Mashable, Vanity Fair and more

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Impact

Tens of millions of social media impressions

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